Title: Plug Your Book! Online Marketing for Authors
Author: Steve Weber
Publisher: Weber Books
I picked up this book as part of my efforts to learn as much about book marketing as I could for a small press back in late 2013. At the time, I was doing marketing for the eco-horror anthology Growing Concerns out of Chupa Cabra House, and this seemed like a good book to start with. I ordered my copy in paperback and began reading it the day I received it in the mail. I never ended up finishing it, due to finding another book, Indie & Small Press Book Marketing by William Hertling, a little more up-to-date and easy to parse.
This week, I decided to give the book another shot, and I’m sad to say that the book is in dire need of updating. I don’t think an update will be happening anytime soon, though, as Weber’s website, as well, has shifted focus to the reasonably well-known Kindle Buffet.
Many of the services mentioned inside are out of date (MobiPocket and LIT files are still listed as the most recent digital book formats) or gone altogether, including AuthorViews.com, MySpace (though his sections for MySpace are translatable to Facebook, in a way), and Google Print-on-Demand.
In the end, there are better books out there. And perhaps more than books, blogs like YourAuthorPlatform are generally more up-to-date.
What you can expect inside