Enchant – A Christmas Light Maze

With school out, I finally had some time to go out and enjoy this beautiful winter weather Vancouver has been having. British Columbia was hit by a “blizzard” that left several feet of the loveliest snow… and it’s hard to not want to go out and play in it! NJ and I decided to head out to Olympic Village in Vancouver to walk through Enchant, a Christmas Light Maze. It’s a really fun maze of lights and funhouse mirrors, with a hide-and-seek objective of finding all of Santa’s reindeer throughout the maze.

If you live in the Vancouver area, there’s still time to go see it (and it definitely won’t be as cold as it was for us!) Find more info here: http://enchantchristmas.com

Masters in Publishing: Episode 5

Episode 5: December Wrap-up

With December came the last week of the semester, the crazy-fun culmination of everything we’d learned over the last few months. There was scrambling, and panic, and late night meetings and script rehearsals, as well as several trips to the printer to make sure our materials would print just right. For Margin Press, we had the added “joy” of trying to put a square logo on a round object. Keyan, one of my amazing teammates, solved the problem by etching the logo on a flexible eraser, though in my panic we tried ink as the stamping mechanism, rather than straight up acrylic paint. I didn’t realize how easy it could have been until the day of the presentation… but, live and learn! In the end, we’d done all we could, and I walked into the sales conference feeling pretty confident about what we’d accomplished. The books felt real. Our company felt real. All the marketing plans, P&Ls, and TI sheets felt real. All that was left was to convince the panel of that, too.

Margin Press Spread

The Sales Conference

December 2nd was the big day:  the last day of the semester, and the day of our 20-minute presentations. Margin Press was eager to really make an impact, so we decided to divide the presentation up dynamically, with each person talking about the elements of the books that would have been under our proposed job within the company. This ended up working out really well, since I introduced each title’s pitch and general information, then talked about the Blippar tech augmentations, before passing it off to the next person. This allowed us to review our note cards between titles, so there was less of a chance of getting stuck or freezing while the timer was running.

Each panelist received a print copy of our catalogue and tip sheets, which are photographed in the album below, and a goodie bag full of the stuff pictured above, as well as the juggling balls, which I’ve included in the gallery below. We even found bags that were the right aqua color for our company! It all looked really awesome, if I do say so myself. 😎

Our presentation went well. We had practiced it for a few hours the day before and before the conference, which allowed us to make adjustments so nothing overlapped too much. We didn’t want information repeated when we only had 20 minutes to get through introductions and four books. It also reduced the sheer amount of data we had to memorize. Because of all that prep, the presentation itself just flew by. I think we all sounded relaxed, even if we weren’t inside. Let me tell you—all those years teaching paid off! I didn’t get stage shy at all.

After the presentation, the three panelists were invited to make comments, ask questions, and critique everything. This was the part I was nervous about. We were the second group to present, and the first group were grilled for almost forty minutes. Forty!! But something miraculous happened….

They only had a few nitpicks!

In general, we got really glowing reviews, with my favorite being the panelist from Penguin Random House Canada telling us that our TIP sheets were the best-designed she’d ever seen. (I’m allowed to squee here, right?! I designed those!) Also, the panelists I had pegged as the one who would be the hardest to impress had very little to say, except that she wanted to publish all of our titles and wished they were real books. Later, several members of the faculty approached us to congratulate us again, and applaud the final presentation of the tech, which they had apparently still been the most worried about.

All in all, I’m still glowing from it, and it’s more than two weeks later.

….but apparently I’m going to be able to do this all over again, because next semester Magazine Project is basically the same deal. 😂 Here’s hoping everyone in the cohort is ready to dive into that kind of madness again when the time comes.

Winter Break

I don’t have school again until January 4th, but that doesn’t mean I’m free of MPUB. I need to update my resume and portfolio and look for places to intern at. Sadly, my first choice does not have any openings for this summer. Our design course also has two side projects that we’re all supposed to work on over the break, and in typical-me fashion, I’ve made the courses far more complicated than they need to be. One of the projects I’ve mentioned before: the book redesign project. I’ll be redesigning Nine Princes of Amber by Roger Zelazny. This involves a complete cover redesign and interior layout.

The other project is a Visual Identity Program, which is basically branding yourself or a company with fonts, colors, stationary, a website, etc. I’m kind of excited about this one, since I’ve been wanting to redesign Country Mouse Design for a couple of years now, and this is the perfect opportunity to do it, and get professional feedback while I’m at it. I’m even making a branding book that includes promotional item mockups, grid systems, and templates for my invoicing, estimates, and contracts. Pretty exciting stuff. It looks SO pretty, you guys… here’s a sneak peek:

Country Mouse Design Branding Book

Branding Book, Pages 10-11: Pink Mood Board

That concludes the first semester of MPUB! Woohoo!! Upcoming posts include a couple of Christmas holiday events I’ve attended around Vancouver, (hopefully!!) the last Archetypes post, and my notes from MagsWest. I hope you all are enjoying your holiday. 🙂

#MPUB Masters in Publishing Masters of Publishing: November Wrap-up

Episode 4: November Wrap-Up

November was wholly consumed by what is known as “Book Project,” a seven-week crash course in publishing covering everything from the concept pitch to sales. Students in the MPUB cohort are placed in three separate groups and are given a two-sentence missive on the direction their mock publishing house should take. Each part of the project was punctuated with consults from industry guests, who graciously confirmed or rejected the ideas we had about each of our proposed titles. Due to the intensity of the project, the rest of the courses sort of faded away, so I’ll mostly be talking about the work we did leading up to the mock sales conference we had on December 4th.

The Book Project

PUB 605 started with missives being drawn out of a hat. My group selected ECW Press, which is a quirky, ambitious publisher that prints basically everything plus wrestling. Apparently the original owner is just a huge fan of the WWE, so, yeah….

I was pretty happy with the pick, since ECW’s titles were not as restrictive as Greystone Books, for example, which basically only prints nonfiction. On the other hand, we were the only group given instruction to include technology in some meaningful way. That presented several challenges, since tech in publishing is often used in gimmicky ways, and we wanted to avoid that at all costs.

Week 1

The first week of the project was likely one of our hardest, simply for being thrown into it with basically just a syllabus as direction. One member of the team was out with the flu and another (an auditor) was unavailable. After being taught through all of September how important it is to take the time to refine your brand and company as carefully as possible, we were basically given two days to get that done. 😅 So, Week 1 was about finding our imprint’s name [Margin Press], starting the mission statement, pitching enough titles to make a solid list [starting with six and narrowing down to four over the course of the project], and beginning the sketch work for our logo. The logo development was probably the most exciting part of the week for me.

M Logo

My sketches. I ended up liking the simplistic { m } best.

In the end, we settled on a design created by my teammate Bec, who is a graphic artist at heart, and way better at these things!

Margin Press Logo

I love the bracket i’s! Those were Katelynn’s idea. She also rendered the whole thing.

Week 2

Week 2 was probably the hardest week of the entire program. There was so much due all at once, and working on books that haven’t technically been written, by authors we have never talked to (or made up entirely), was quite the challenge. Still, by the end of the week, we had draft Profit and Loss statements for all six of our titles, which we used to narrow down the list to the four most viable books. We had a really fun book we were all sad to see go, The Neopagan Next Door, a nonfiction on pagan practices in a contemporary society. In the end, though, we settled on these four (I’m including their final taglines, or elevator pitches):

  1. Urban Carnival: The Hidden Lives of Vancouver’s Street Performers (my pitch to the group!) – “Bagpipes, beatboxing, and didgeridoos: what’s left of the vaudeville carnival can be found on Vancouver streets—but there’s more to these acts than meets the eye.”
  2. My Chinatown: A Novel – “Lin has always felt torn between two cultures, but when a new development threatens Calgary’s Chinatown she must finally pick a side.”
  3. Douglas Cardinal: Indigenous Architect – “The story behind the stunning architecture that has helped revitalize Canadian Métis heritage for more than half a century.”
  4. Unsettled: Narratives of Syrian Refugees in Canada – “Six refugee families from Syria recount the struggles and triumphs of reconstructing their lives in Canada and rediscovering the meaning of home.”

With all of those books, we had one main goal in mind—we wanted to promote books from marginalized communities. So, while we were refining our list, we also refined our mission statement, which ended up becoming:

Margin Press publishes for readers who like to engage with literature through a kaleidoscope of multimedia. We publish voices from the margins and push the limits of content and form. Through a suite of creative and diverse media, our readers engage with stories from original voices typically underrepresented in society.

I can’t tell you how many HOURS we spent fine-tuning the words for those pitches and the mission statement. Probably too many…. but hey, in the name of a job well done. 😛

Finally, we started our Tip Sheet information, subsidiary rights research, and catalogue design. Oh, and marketing plans. Like I said…. it was a busy, busy week. Here’s what our board looked like:

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Week 3

The third week of the project, things began to settle into a rhythm, and while we were still insanely busy, I personally started feeling like everything was doable. Part of the reason I could feel that way is that not many of our team worked outside of class, so we could pull long meetings during the week. That meant we could relax or catch up on other coursework over the weekends. For future cohorts, make time to be away from the project or you’ll go batty by the end!

Week Three was also a bit shorter than we might have liked because three of us were attending MagsWest, a local conference for magazines (I have notes, and those will make another post!) That ended up being okay, though, since the assignments were mainly revisions. We got print quotes back from Friesens (this was such a fun part of the project… talking with an actual distributor about paper stocks and trim sizes and purchase orders. I think we were the only group that dared to haggle with the rep, haha. He gave us a 10% discount on two books’ printing though, so I guess it paid off. 😉 )

Cover developments also started that week. I threw together a cover for Urban Carnival, which ended up being its final version as well (that was cool), and also made a bunch of mock-ups for My Chinatown, which were all rejected. 😜 Here are a couple (the red envelope ended up being adopted for promotional materials though!)

Finally, I had an impromptu meeting with a member of the faculty to explain my use of Blippar, which further cemented the idea that we needed to be careful about how we were going to use the media elements in the final products.

Week 4

By Week 4, all correspondence and assignments for the group were branded with our company logo, fonts, and color palette. This really started making us feel like a real company. Assignments started feeling more like deadlines that the company had to meet to be financially viable, and that made us more determined than ever to get things right. Because of that, the majority of the week was again spent refining our documents. We had to do a lot of finagling to get the P&Ls to 50%+ profit margins (which is the recommended number, btw, for any book after marketing and development costs…. a good way to see if you’re not losing a ton of money on your books over time) but we got them there!

And then it was all about the marketing plans. We actually started them from scratch again after feedback from a publicist, and got pretty creative with how and where we were going to distribute, as well as where we’d look for free publicity. I think the most interesting thing about the marketing plans is that, in the end, we didn’t put too much pressure on social media, and the publicist really encouraged that. Something for indie authors to think about, I guess… since we are encouraged to spend SO much time online, but it turns out sales are made in many different ways, and the more creative ones tend to have the most return on your efforts.

We also finalized the designs for our printed documents (the catalogue and tip sheets [I should really talk about tip sheets one day; they’re pretty interesting]). This was about the point that I was feeling the pinch. I asked for it, but my design work is under a microscope, so things like text being optically aligned instead of using the computer’s ruler, and solving rivers in the text were basically the bane of my existence, haha. But, I persevered!

Week 5

This was our “reprieve” week. We’d front-loaded so many of our assignments that we sort of had a lot of free time for Week Five, which was nice. We talked about how to create the promotional materials for our books, which would be given to the sales reps on December 4th, and then basically worked on cover designs and jacket copy. It was pretty interesting, because we had a really visceral reaction to our novel’s cover from one of the panelists, who literally held the cover away from his body and said “I HATE this cover!” It shook us a bit, but we polled the entire cohort and even some of the faculty, and realized one of the biggest points of Book Project: you don’t have to take every piece of advice to heart. We kept the cover design.

The adjustments, though. They became the single most annoying and incessant aspect of this course. Change a single word. Adjust the photo contrast. Try a new font. Swap out the blurbs. Increase the margins by .25″. Crop the image. We were working on the jacket copy until literally hours before the cover got sent to the printer, and then I still found things I would have changed later. Another important lesson of the Book Project: No book is ever done… it just meets its deadline.

The fun thing we did that week, because we just needed to get our heads away from book descriptions and covers, was decorate our office for Christmas. I even Photoshopped a company Christmas card, which we put outside our door.

Margin Press Christmas

We had a little too much fun cutting out snowflakes and making parody Christmas songs for publishing.

Week 6

Last week of the project, ahhhh!!! I thought it might be fun to, instead of summarize as above, share with you all a sample of one of the real reports we had to send to the faculty every week. This was my second one:

Margin Press Publisher of the Week Report: Week 6

Heading into Week 7…

I’m going to save the sales conference for another post! And when I post that, you’ll get to see our finalized covers and promotional items, catalogue and tip sheets as well! The good news is that we had ZERO problems with our print job…. shocker! 😛

Is there anything about the book process that you are particularly interested in? I have so many notes and my brain is just bursting with information now, and I’m trying to think about what would be post-worthy going forward.

 

Episode 3: October Wrap-Up

October and November were extremely busy months for me. Multiple assignments and projects across all of the courses suddenly began or reached their deadlines, and there was simply no time for anything else. Now that the winter holiday has begun and I am blissfully allowed to stay in my pajamas whenever I feel like it, it’s time to catch up on the list of blog posts I’ve been wanting to get to. I’m starting with #MPUB’s October wrap-up.

The Courses

PUB 600 (Topics in Publishing Management): Sadly, this course ended halfway through October. We presented the marketing plans for another group’s book on the 13th, and then class was basically over. I also turned in my third assignment, which I talked about in Episode 2. I’m pretty proud of what I accomplished in that course, and am eager to learn from Prof. Johnson again next term, when we switch gears to learn more about magazines.

A lot of presenters came to our class in October, including Zoe Grams, from ZG Communications; Shannon Emmerson, Jane Hope and Taryn Hardes from ECHO Storytelling Agency; Joyce Burn from Avenue Magazine; and Sean Tyson from Quiet.ly. Each presenter brought their own expertise on book marketing, publicity, women in publishing, and content marketing (as an added revenue stream for publishers).

PUB601 (Editorial Theory and Practice): Prof. Steedman pulled back some of the intensity of PUB600 this month as PUB605: Book Project started. He’s the instructor for both, so was the most acutely aware of the amount of work we were going to dive into. I did have to give a seven minute presentation on a topic of my choosing, though. I decided to talk about beta readers and their role in publishing, as it seemed the whole process of selecting/using them was a bit mysterious to the class (or at least those who’d never done creative writing before). Unfortunately, the dates for the presentation were bumped, and I had to give mine the day after the US elections. I was so overwhelmed by the events of the previous day that I hadn’t even been able to get through a practice run without getting distracted. I think at one point I even said “Well, I’ve lost the plot” during the actual presentation…. yikes. But, my very generous cohort said I did fine, and in the end I got a B on it. Or an A-. I can never tell. Canadian grading systems are so different! Most departments grade on a sliding scale, but if you get 80-85% or above, you’ve got an A…. compare that to the US’s 92+… (no wonder Americans are so freaked out about our grades all the time…)

We had two industry guests this month, both whom I really enjoyed listening to. Barbara Pulling, an editor, came in and talked about a matter close to my own heart: editing fiction! And then we had Robert McCullough (who edited Butter, one of my favorite books from the year!) come in from Appetite by Random House…. and that was highly amusing. I also got a free cookbook, which is never a bad thing! It’s so pretty…. 😍

PUB602 (Design and Production Control in Publishing): Remember how I said I was going to be doing a redesign of all ten books of Roger Zelazny’s Chronicles of Amber omnibus despite only being assigned one? Yeah, probably not. Unless I make all ten books separate from one another… which could happen. Then I could play with the cover designs…. hmmm. Well, the debate continues, but October in 602 was pretty mellow.

The first two lectures of the month were about branding (with Prof. Pagé). We looked at various examples of how publishers not only brand series or themselves (most famously Penguin), but also how a publisher can brand an author through graphic design. One of the great examples of this is V.E. Schwab. You know Schwab’s books right when you see them.

screen-shot-2016-10-12-at-15-12-33

Lara Smith from Figure 1 in Vancouver came in to talk about distributor (printer) relationships, and the importance of checking your documents thoroughly. She also talked about the whole printing process, which was pretty fascinating, but I won’t bore you all with those notes!

We also had Peter Cocking, one of the premier book cover designers in Canada, come in to talk with us about cover elements and layout. I learned so much, and really enjoyed it. The lecture made me determined to try and self-teach myself Illustrator over the winter break. I have a free account to Lynda.com as long as I’m an SFU student, so I might as well make the most of it! Here are some of the covers he showed us:

PUB802 (Technology and Evolving Forms of Publishing): PUB802 has continued to be the class that challenges me the most, and October was no exception. I had two essays due (of which I published both here [1 & 2]… sorry to be a bore!) and since I signed up to lead the class in a tech lesson, I taught the class about Sigil, an ebook editing software. While I made a bunch of materials for the course, I figure other people who create their own ebooks might appreciate the materials as well, so I’m going against my better freelancer judgement and sharing it here!

Download the whole class’s materials via Google Drive

PUB605 (Books & Long-Form Titles): The dreaded Book Project has begun! This is a seven-week project that simulates a real publishing house. The department describes the course as: “During this 7-week simulation project, students work in groups to form a publishing company and to establish a list of 4-6 book or other long-form works in print and digital. Weekly assignments progress from establishing a company branding and identity to forming title ideas and then doing everything necessary to bring those titles to market. The project culminates with a presentation to an industry panel, faculty and guests.”

We were randomly put into groups of 5-7 people, given a parent company (ours was ECW Press) and a mandate (we had to incorporate technology in some way into our company). Then we were set loose into the wild. The first couple of weeks in the project were absolutely insane. Multiple six-hour meetings, which meant getting home at midnight, pitching ideas and developing titles and authors from scratch. I’ll have to do an entire blog post on it in the near future, but I don’t want to give too much of it away. Part of the not-knowing the details is critical to the project’s core purpose: to simulate the real publishing world, where conflicting advice and critiques are an everyday thing. All I can say is, if you are thinking of applying to MPUB, be prepared to work hard and make time for your teammates. It’s just seven weeks. Keep your schedule clear!

Miscellany 

It was another busy month. Much tea was consumed. Despite all the coursework, I still had a little time to do other things, too, like attend some panels at Writer’s Fest, kick out some more freelance book projects, and put my name in the hat to attend DHSI this summer, a conference for tech and publishing. I was told a few days later that I get to attend, for free! So are two other girls from my cohort. We’re all going to rent an AirBnB in Victoria, near the beach, and have a grand old time for a week. I’m so excited!

Other than that, not much happened in October… 😂 How about you?