Rise of the Indie: Print Markets and the Road Ahead

Rise of the Indie: Print Markets and the Road Ahead

When publishers rejoice at the “failure” of the digital market, they aren’t actually celebrating the preservation of print: they’re reacting to the preservation of their market share as compared to the self-published industry. But print isn’t safe from the rise of the indie market, and it’s important for publishers to be prepared to compete where [...]